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Full Time

Digital Marketing Executive / 7 months ago

19A, Lebuh Taman Ipoh, Taman Ipoh Selatan

Job Responsibilities

  1. Content Strategy & Creation
  • Develop creative and engaging content ideas aligned with the company’s brand, marketing goals, and audience preferences.
  • Take ownership of the end-to-end content creation process, including research, copywriting, and editing across multiple platforms (social media, website, email, etc.).
  1. Collaboration with Design Team
  • Liaise effectively with the graphic design team to brief visual requirements for campaigns, ensuring timely delivery of posters, banners, and promotional materials.
  • Review and provide feedback on design drafts to ensure alignment with content and campaign messaging.
  1. Content Calendar Management
  • Plan and maintain a well-structured weekly or monthly content calendar for digital channels.
  • Coordinate posting schedules to ensure consistent content delivery and campaign flow across platforms.
  1. Caption Writing & Messaging
  • Craft compelling, clear, and brand-consistent captions tailored for each platform to drive audience engagement.
  • Adapt tone and style based on platform and campaign objectives.
  1. Project Ownership & Campaign Execution
  • Take full responsibility for assigned digital marketing projects, managing workflows, deadlines, and communication with stakeholders.
  • Ensure that all content aligns with the company’s branding guidelines and marketing goals.
  1. Performance Monitoring & Improvement
  • Monitor engagement and performance of published content.
  • Suggest and implement content improvements based on analytics and market trends.

Job Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Creative mindset with the ability to craft compelling campaigns and visuals.
  • Strong analytical skills to interpret marketing performance metrics and optimize campaigns.
  • Excellent written and verbal communication skills.
  • Knowledge of tools like Canva, Adobe Photoshop, or similar for basic graphic design is a plus.
  • Fluency in Chinese (Mandarin) is a significant advantage for Xiaohongshu marketing.
  • Strong organizational and project management skills with the ability to handle multiple tasks.
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Digital Marketing Executive
  • Company
    Koson Technology
  • Phone
    0179484279
  • Email
    hr.koson@gmail.com
  • Website
    https://kosontechnology.com
  • Address
    19A, Lebuh Taman Ipoh, Taman Ipoh Selatan
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