Job Responsibilities

1. Content Strategy & Creation

• Develop creative and engaging content ideas aligned with the company’s brand, marketing goals, and audience preferences.
• Take ownership of the end-to-end content creation process, including research, copywriting, and editing across multiple platforms (social media, website, email, etc.).

1. Collaboration with Design Team

• Liaise effectively with the graphic design team to brief visual requirements for campaigns, ensuring timely delivery of posters, banners, and promotional materials.
• Review and provide feedback on design drafts to ensure alignment with content and campaign messaging.

1. Content Calendar Management

• Plan and maintain a well-structured weekly or monthly content calendar for digital channels.
• Coordinate posting schedules to ensure consistent content delivery and campaign flow across platforms.

1. Caption Writing & Messaging

• Craft compelling, clear, and brand-consistent captions tailored for each platform to drive audience engagement.
• Adapt tone and style based on platform and campaign objectives.

1. Project Ownership & Campaign Execution

• Take full responsibility for assigned digital marketing projects, managing workflows, deadlines, and communication with stakeholders.
• Ensure that all content aligns with the company’s branding guidelines and marketing goals.

1. Performance Monitoring & Improvement

• Monitor engagement and performance of published content.
• Suggest and implement content improvements based on analytics and market trends.

Job Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Creative mindset with the ability to craft compelling campaigns and visuals.
• Strong analytical skills to interpret marketing performance metrics and optimize campaigns.
• Excellent written and verbal communication skills.
• Knowledge of tools like Canva, Adobe Photoshop, or similar for basic graphic design is a plus.
• Fluency in Chinese (Mandarin) is a significant advantage for Xiaohongshu marketing.
• Strong organizational and project management skills with the ability to handle multiple tasks.